PR Global’s senior crisis team has successfully handled all types of crises since 2011, helping brands in more than 120 countries and supporting companies, associations and public entities across multiple sectors. Indictments, passport confiscation, regulatory fines and deaths are some of those challenging moments we have managed with care and committment, providing on-the-ground intelligence in real time as well.
With proprietary methodology, tactics and strategies, we are focused on maximum suppression of negative articles to help guard reputation and boost credibility during highly challenging times for executives. Diligence involving preparation, research and contingency modelling are key to a successful outcome.
The PR’s team was responsible for all media interactions of the “FT Commodities Americas”, summit organized by the British newspaper Financial Times, held in Rio de Janeiro. The event was covered by media like Reuters, Agência Estado, Agência EFE, Bloomberg, Jornal Nacional (TV Globo), Folha de S. Paulo, G1, Valor Econômico, Fast Markets, O Globo, Veja RJ, Band News, CBN and Radio O Globo. A total of 82 million potential readers were reached and over R$1.4 million in Advertising Equivalent Value.