Brands gain credibility by producing their own podcast series or participating in targeted episodes made by content creators. PR can help your brand grow with the right engaging content, capturing your audiences in new places.
We work daily on podcasts in English, Portuguese and Spanish – positioning brands in line with their marketing, branding and communications goals.
We develop, design, format and produce podcasts for client websites or platforms such as YouTube and Spotify. Our podcasts target audiences worldwide.
In 2020, the global podcasting market was valued at USD11.5 billion, up 31% year on year. For the US, the audience totaled 118 million versus 28 million in Brazil in 2020, for example.
The PR’s team was responsible for all media interactions of the “FT Commodities Americas”, summit organized by the British newspaper Financial Times, held in Rio de Janeiro. The event was covered by media like Reuters, Agência Estado, Agência EFE, Bloomberg, Jornal Nacional (TV Globo), Folha de S. Paulo, G1, Valor Econômico, Fast Markets, O Globo, Veja RJ, Band News, CBN and Radio O Globo. A total of 82 million potential readers were reached and over R$1.4 million in Advertising Equivalent Value.