We create global and local movements, influencing government policy, change within companies and local communities. Our campaigns have historically reached 45 million to 462 million readers, viewers and social media followers in up to 40 countries at a time.
We go out into the field and represent the interests of stricken farmers or help a single mother trying to set up a struggling business, for example. We do more than just promote ESG values, we buy a cause and go into the trenches, fighting the good fight, using all creative storytelling strategies and tactics at our disposal. We also do pro bono, evaluating each case.
For more than 10 years, we have supported clients with strategic storytelling across key sectors including mining, foods, logistics, technology, agriculture and retail.
From the UN’s High Level Dialogue on Energy to Edinburgh’s COP26, we work with companies and local government to bring about real change that impacts lives, from promoting zero hunger and reforesting programs to fighting COVID-19 through strategic storytelling, images and digital strategies.
Global Agribusiness Forum 2022 involved 135 speakers from four continents and 32 panels over two days with 2,500 participants and 10,000 online worldwide. Nearly 1,000 articles were published across 21 countries.
We do more than just build reputation or credibility, we also drive market value, working with clients that start off as minnows before transforming themselves into multi-billion-dollar global businesses.
The PR’s team was responsible for all media interactions of the “FT Commodities Americas”, summit organized by the British newspaper Financial Times, held in Rio de Janeiro. The event was covered by media like Reuters, Agência Estado, Agência EFE, Bloomberg, Jornal Nacional (TV Globo), Folha de S. Paulo, G1, Valor Econômico, Fast Markets, O Globo, Veja RJ, Band News, CBN and Radio O Globo. A total of 82 million potential readers were reached and over R$1.4 million in Advertising Equivalent Value.