We are considered by our clients to be a best-in-class international public relations and marketing boutique, where strategic storytelling comes first in everything we do. We use in-house strategies and tactics to help our clients generate trust and build relationships with stakeholders from media to government and consumers, among others. Indeed, telling your story strategically is essential to delivering tangible results that either meet or exceed expectations.
To preserve our boutique structure, we have a cap on the number of customers per country, so every client is a priority. This allows us to provide red-carpet treatment and a one-stop shop of services, targeting audiences across 40 countries as we seek clients who share our values.
“Our values define how we work, how we treat each other and how we build results”.
PR operates on a servant leadership basis where senior management works to care for, nurture, train and empower its staff across multiple countries. We want to see our teams grow because we are a family. This means that leaders and juniors are encouraged to support and help each other in an environment where respect comes first.
PR’s teams are results-oriented and focused in providing maximum transparency possible. It is important to us that our clients know what we do daily to create value for them. For us, transparency is one of the many ways that we respect our clients. This is why we keep them informed daily, providing weekly and monthly reports.
We believe in respect for all and treating others in the same way that we would want to be treated. Plus, we pay our staff based on experience and not gender. Indeed, 70% of our staff are women and minorities account for more than 90% of our teams. We also welcome experience. Staff have an average of 13 years of experience each.
We are against all types of corruption. We do not accept bribes or favors and do not pay to win business contracts. We have strict clauses in all of our contracts and all of our staff have signed NDA (non-disclosed agreements) to ensure the highest levels of confidentiality around M&A transactions or product launches, for example.
The PR’s team was responsible for all media interactions of the “FT Commodities Americas”, summit organized by the British newspaper Financial Times, held in Rio de Janeiro. The event was covered by media like Reuters, Agência Estado, Agência EFE, Bloomberg, Jornal Nacional (TV Globo), Folha de S. Paulo, G1, Valor Econômico, Fast Markets, O Globo, Veja RJ, Band News, CBN and Radio O Globo. A total of 82 million potential readers were reached and over R$1.4 million in Advertising Equivalent Value.