Article: Tropicalization – The key to success in global markets

I am almost sure you have heard the term tropicalization before; according to academics in the field of marketing, it refers to the adaptation of an idea, communication campaign, product, or service according to the place where it will be implemented. The cultural, social, ideological and resource differences that vary from place to place are […]

Article: Marketing without affection and a sports controversy

Credit: Darren Rovell (@darrenrovell) | Twitter In 2018, the North American sports memorabilia market was measured for the first time. David Yoken, founder of the valuable card trading app “,” conducted the research that found the industry is worth $5.4 billion annually. Based on this, it is not surprising that Darren Rovell, a journalist and […]

Associate Communications Specialist – New York, USA

Are you interested in working for an international communications boutique and building sustained direct relationships in the US with different journalists and editors for general and specialist media? Contact us! You will also be responsible for creating press releases, Q&A sheets, talking points and other work-related documents, as well as monitoring results and developing special […]

Ejecutivo(a) de cuentas Jr. / Relaciones Públicas – México

PR busca un profesional de las comunicaciones en México para trabajar con clientes y medios en sectores como finanzas y tecnología. Las actividades incluyen implementación de estrategias de comunicación, monitoreo, seguimiento de patrones e intereses de noticias, clipping, producción de comunicados de prensa, perfiles de periodistas, material de apoyo, sugerencias de historias, follow-up, acompañamiento de […]

Analista de Redes Sociais Júnior – São Paulo, Brasil

Buscamos um profissional com até 3 anos de experiência na área de comunicação, que seja heavy user de mídias sociais, apps e fascinado pelo universo de games. Entre as atribuições, estão o suporte à equipe Digital da agência na elaboração de estratégias e conteúdo para as redes, produção de relatórios e análises de resultados, e […]

Hiyiri Merino returns to PR Consulting Global to lead Operations

PR Consulting Global is experiencing a special moment that includes a new phase of its international expansion and the acquisition of top specialists for the team. To help guide this process, the agency announces the return of Hiyiri Merino as Head of Operations. In addition to coordinating operational activities, Merino will help implement a new […]

Article: Appropriate language in health communication projects

Effective communication ensures not only the transmission of ideas and thoughts, through messages that encourage understanding, but decision-making and openness to change. Communicating is knowing how to share information and, for an assertive interaction, clear objectives are needed, such as establishing concepts about what you want to say, who you want to reach and where […]

PR Global announces new leaders for the Digital and Tech teams

Lais Pancote joins PR Consulting Global as Digital Account Leader to coordinate design projects, audiovisual content production, web development and social media for clients in sectors such as finance, technology and agribusiness. With more than 18 years of experience, Lais has a degree in Graphic Design, a specialist degree in Culture and Arts and a […]

Associate Vice President of Communications – New York, USA

PR is looking for new professionals in New York with associate to vice president levels of expertise. Such professionals must have experience in working with clients and media focused on finance and sustainability. Please reach out to us if you are looking for a new challenge and are interested in working for an international communications […]

PR Consulting Global partners once again with SP Restaurant Week

Official public relations agency for the 29th edition of São Paulo Restaurant Week, PR Consulting Global helped the festival over 7 weeks to reach a total of 249 articles, 14 of which in super tier media. It means more than R$ 5 million in equivalent advertising value. By highlighting the theme of the edition “Re-reading: […]

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The PR’s team was responsible for all media interactions of the “FT Commodities Americas”, summit organized by the British newspaper Financial Times, held in Rio de Janeiro. The event was covered by media like Reuters, Agência Estado, Agência EFE, Bloomberg, Jornal Nacional (TV Globo), Folha de S. Paulo, G1, Valor Econômico, Fast Markets, O Globo, Veja RJ, Band News, CBN and Radio O Globo. A total of 82 million potential readers were reached and over R$1.4 million in Advertising Equivalent Value.