11 de July de 2023

Hiyiri Merino returns to PR Consulting Global to lead Operations

PR Consulting Global is experiencing a special moment that includes a new phase of its international expansion and the acquisition of top specialists for the team. To help guide this process, the agency announces the return of Hiyiri Merino as Head of Operations.

In addition to coordinating operational activities, Merino will help implement a new organizational structure for PR Global, manage quality control across multiple services and internal processes, and develop training programs.

Merino holds a degree in Advertising and a Master’s in Executive Management. In her first stint at the agency, she worked as PR Account Manager, Senior Account Manager for Mexico and LATAM and Account Leader for the Americas.


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The PR’s team was responsible for all media interactions of the “FT Commodities Americas”, summit organized by the British newspaper Financial Times, held in Rio de Janeiro. The event was covered by media like Reuters, Agência Estado, Agência EFE, Bloomberg, Jornal Nacional (TV Globo), Folha de S. Paulo, G1, Valor Econômico, Fast Markets, O Globo, Veja RJ, Band News, CBN and Radio O Globo. A total of 82 million potential readers were reached and over R$1.4 million in Advertising Equivalent Value.