Official public relations agency for the 29th edition of São Paulo Restaurant Week, PR Consulting Global helped the festival over 7 weeks to reach a total of 249 articles, 14 of which in super tier media. It means more than R$ 5 million in equivalent advertising value.
By highlighting the theme of the edition “Re-reading: from classics to Brazilian originality” and its importance for the sector’s economy, the agency also generated strong media visibility for the more than 180 restaurants that participated in the festival between September and October.
During the pandemic, restaurants closed their doors and many of them went bankrupt. Since reopening, São Paulo Restaurant Week, among other events in various sectors, has helped to boost the local economy, as shown in this SP2 article that the PR Global team made happen: http://glo.bo/3zA5glC.